Sports coaches guide people to achieve their full potential within a range of areas. They can work with professional or elite athletes, either as individuals or as part of a team. Sports coaches can also work with community teams and school groups, with young and even everyday people also able to benefit from regularly utilising a sports coach.


Coaches may work full-time, split their time with other tasks or even volunteer their time for a local community event or sports day.

It is true that one of the key reasons behind utilising a sports coach is to improve sporting performance. However, sports coaches bring so much more to the role than just achieving results on a scoreboard.


According to the Australian Sports Commission, a sports coach needs to be – among other things – a mentor, teacher, psychologist, physiologist, and confidante. They also need to bring skills such as diplomacy, negotiation, facilitation, organisation, problem solving and motivation.


Good coaches are not only called upon to improve their athlete’s performance but to also encourage positive thinking, teamwork, resilience, a good work ethic, and respect and love for the game. As such, sports coaches play an integral part in human development, and the influence a good coach can have on their athlete’s life can go way beyond the sporting field.


Whether it is a kids’ basketball team or an athlete preparing for the Olympic Games, the primary role of a sports coach is to provide a unique opportunity to make a difference in someone’s life.


WAI members over the age of 18 can complete the level one coaching course that is endorsed by the Australian Sports Commission.


More information on how to become an accredited Level 1 coach can be found in the Level 1 Course Documentation here.


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